[vc_row][vc_column width=”1/1″][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]USC’s official colors are Pantone 201C and Pantone 123C. These colors, designated as USC Cardinal and USC Gold, are equal in importance in identifying the university. All printed materials, whether printed on coated or uncoated stock, should match color to the coated Pantone chips. The Pantone Matching System, or PMS, is the definitive international reference for selecting, specifying, matching and controlling ink colors. It is strongly recommended that drawdowns be requested with each print job to ensure that the PMS colors are accurate. The correct and consistent use of USC’s official colors helps reinforce the university’s identity.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

  • Note: Use PMS colors for printed materials and products only.

    PMS 201C

  • Note: Use PMS colors for printed materials and products only.

    PMS 123C

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Official Color Translations and Web Colors

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  • Printed Materials and Products

    PMS 201C

  • Do Not Use

    Direct CMYK Conversion
    C31 M88 Y51 K22

  • Uncoated print materials / products

    Proper Bridge
    CMYK Conversion
    C7 M100 Y65 K32

  • Web and screen

    Approved RGB Conversion
    R153 G0 B0
    Approved Hex: #990000

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  • Printed Materials and Products

    PMS 123C

  • Do Not Use

    Direct CMYK Conversion
    C0 M24 Y94 K0

  • Uncoated print materials / products

    Proper Bridge
    CMYK Conversion
    C0 M27 Y100 K0

  • Web and screen

    Approved RGB Conversion
    R255 G204 B0
    Approved Hex: #FFCC00

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